Get Ready to Pay 99 Cents to Watch YouTube

I’m not ready yet.

Business & Money

Correction Appended Oct. 23, 2013

YouTube is increasing its efforts to generate more revenue with its most popular videos producers. Thousands of YouTube creators will now be able to launch paid channels, which charge a monthly subscription fee of $0.99 or more.

The paid channel initiative began in May as a pilot program with a few dozen accounts, including popular brands like Sesame Street and the Professional Golf Association. Now any video creator who has 10,000 subscribers and has been verified by YouTube will be able to set up a new paid channel and charge a fee for access to their content. Creators can set their own subscription rates, though YouTube has final authority to determine pricing. Every paid channel will offer an initial 14-day free trial.

(MORE: Most Successful Tech Company on Earth Still Kinda Bummed No-Name Bloggers Didn’t Love the Original iPad)

A YouTube spokesman confirmed that…

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